https://www.kategoldsmith.com/pepperidge-farm daily 0.75 2019-08-04 https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564957645100-OODT2JEE3ZMK3JTNMHLZ/PageImage-489576-2088797-092209_layer_comps_0000_Home.jpg Pepperidge Farm https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564959744242-WXXR2YA1HSKEY8JAUCHK/Screen+Shot+2019-08-04+at+4.02.02+PM.png Pepperidge Farm https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564959050244-K3SKSSGSFWP5GEL6QQON/Screen+Shot+2019-08-03+at+4.48.40+PM.png Pepperidge Farm - Challenge How could Pepperidge Farm leverage the Ginger Family holiday SKU to delight consumers and encourage them to share their personal creations and stories. https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564957677791-4YXQ48N619ASWCOUAWWP/PageImage-489576-2088797-092209_layer_comps_0000_Home.jpg Pepperidge Farm https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564957676478-YI8VUWOKMAROS5NM844U/PageImage-489576-2088795-092209_layer_comps_0002_HOME_SLIDE3.jpg Pepperidge Farm - Solution Brought to life the “Baking with Care” platform with a fun & playful holiday theme around the Ginger Family product. We built a website experience for Pepperidge Farm which allowed people to create a cookie house or share their holiday baking story for the chance to win 10,000. https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564957677691-28PX73C5M1WS6ML0MUX2/PageImage-489576-2088796-092209_layer_comps_0001_HOME_SLIDE2.jpg Pepperidge Farm - Charity Initiative We partnered with Habitat for Humanity to have PF donate to support their mission to end poverty housing. https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564957676379-R7OPNXXEGEPGZ9OV6NFQ/PageImage-489576-2088794-092209_layer_comps_0003_HOWTO.jpg Pepperidge Farm https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564957678414-KFNR9Y46EGEEOIQ9S88Q/PageImage-489576-2088798-092209_layer_comps_0004_UPLOAD_SHARE.jpg Pepperidge Farm https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564958798880-OZY2XVOU62JEYY4YUKCV/Screen+Shot+2019-08-04+at+3.46.06+PM.png Pepperidge Farm - How-To Video The site included a How-To video to teach viewers how to make their own Pepperidge Farm cookie house. https://www.kategoldsmith.com/clorox-giy daily 0.75 2019-08-05 https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1565027328043-RU0AIS4LDRJM00JQ8SR1/Screen%2BShot%2B2019-08-05%2Bat%2B10.23.31%2BAM.png Clorox-GIY https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1565027328043-RU0AIS4LDRJM00JQ8SR1/Screen%2BShot%2B2019-08-05%2Bat%2B10.23.31%2BAM.png Clorox-GIY https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1565027109144-JX52B6T4K3LX3QXE1OG7/Screen+Shot+2019-08-05+at+10.23.31+AM.png Clorox-GIY https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1565027323166-3VONKS0UUANJTMY20FMO/PageImage-489576-2088785-Greenworks_site.jpg Clorox-GIY - Challenge Develop a consumer activation platform for Green Works that: Drives Trial, Educates, Empowers & Engages Moms, ultimately inspiring them to take smart and simple steps to protect their home. https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1565027323165-ASB7FHH8GWLRBNH129MC/PageImage-489576-2088786-Viewit_doit.jpg Clorox-GIY - Solution Introduced the first 4 part webisode series and facebook app designed to empower mom with simple ways to make the home healthier, cleaner, and greener – herself: Green It Yourself. https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1565027324455-9GS3TN1J5IG0J2N2X3EV/PageImage-489576-2088791-Kidsroom_viewit.jpg Clorox-GIY - Lights Camera, Green-Over! In the series, Green Works showed mom how to detox four different rooms through digitally enhanced webisodes, customizable tools, and ongoing conversation and content. We turned the viewing experience into a doing experience – giving mom the resources and rewards for reaching her healthy goals. https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1565027891517-AJHYDQAAXOSL9DXFPYST/Screen+Shot+2019-08-04+at+11.46.57+PM.png Clorox-GIY - Webisode Series In each 3‐to‐5 minute webisode we eco‐evolved one room of real family’s home. To emphasize the fact that anyone could Green It Themselves, every webisode showed speed and effectiveness – qualities that were also showcased by the Green Works products themselves. https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1565027324097-8US4HL87601LURT7A99P/PageImage-489576-2088789-kidsroom_doit.jpg Clorox-GIY - Do It After viewers watched the webisode, they were able to use our GIY tool to create their own project while gaining a change to win great prizes through a sweepstakes entry. https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1565027324043-L3U5K8A9OQD4P8Z9XCVF/PageImage-489576-2088790-kidsroom_viewit_2.jpg Clorox-GIY https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1565027323676-2WX6GFJBOMQWX8RQPHD9/PageImage-489576-2088788-kidsroom_dmygiy.jpg Clorox-GIY - My GIY Projects Users were able to save their projects, print out shopping lists and view additional How To video content. https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1565027323617-5EQ18YHBWUV8C2V6FCLU/PageImage-489576-2088787-kidsroom_mygiy_expanded.jpg Clorox-GIY - Lowes Partnership Utilizing the relationship with the brand we were able to cross promote products throughout the series and online through the shopping lists and prize packs. https://www.kategoldsmith.com/amazon daily 0.75 2019-08-05 https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1565030157983-OKYEUC8XINUO76LYI4NM/PageImage-489576-2637586-LOGO_finderskeepers.png Amazon https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1565030157983-OKYEUC8XINUO76LYI4NM/PageImage-489576-2637586-LOGO_finderskeepers.png Amazon https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1565030094586-YQ7017R5OASHZIBNT0WX/PageImage-489576-2637587-Amazon_TuesSun.jpg Amazon 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Amazon https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1565030098629-YT46WNJT753T6T5P4MRQ/PageImage-489576-2637594-Screenshot20111129at82316PM.png Amazon https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1565030099223-095G2M0EJWIUQ1K1GROG/PageImage-489576-2637595-Screenshot20111129at82053PM.png Amazon https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1565030353549-CLJZSD79XUZ8DNRJJ5QJ/Screen%2BShot%2B2019-08-03%2Bat%2B4.48.40%2BPM.png Amazon - Results On the first day we gained: +33K entries +24K new fans +4K comments https://www.kategoldsmith.com/new-gallery daily 0.75 2019-07-27 https://www.kategoldsmith.com/social daily 0.75 2019-08-05 https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564786191968-EM546L9KCAZ0MJA5C432/d7e0d8de237451bf-MORGANCREEK_ALLEYEZONME_CigaretteGIF_FB.gif Social 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https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564969694962-OXY2PG8CG8Y1AI56LBAE/Screen+Shot+2019-08-04+at+6.48.01+PM.png Coke https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564969694962-OXY2PG8CG8Y1AI56LBAE/Screen+Shot+2019-08-04+at+6.48.01+PM.png Coke https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564969735578-G5WTDYGEC12JMX2PLI1Q/PageImage-489576-3789921-_0001_20LoggedIn.jpg Coke - Solution During college football season every team has its’ signature cheer. We created a web and mobile experience paired with college game day events across the the nation to allow fans to show their collective cheer in the form of GIF's. https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564969767215-GZDLL927ADK15IYSGEPS/PageImage-489576-3789924-_0013_62PreRecordScreen.jpg Coke https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564969861950-2J51WSL6XZN4ZF8ZV0V5/PageImage-489576-3789925-_0014_63RecordingCountdown.jpg Coke https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564969613663-10SCU7RI25LCKXNLEU2Y/PageImage-489576-3789928-_0021_100PreloaderforUpload.jpg Coke https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564969829538-J72A2R53HUAZKXD7R5SL/PageImage-489576-3789926-_0018_70PreviewandSubmit.jpg Coke https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564969803318-1NHX7UDFGKB6ROK5CQDQ/PageImage-489576-3789923-_0003_30ExpandedGIF.jpg Coke https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564969574352-NUXWULE9P1THMSUF21QM/PageImage-489576-3789927-_0019_80ThankYouandShare.jpg Coke https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564969522717-BDHOF2OL0YZXIYFOB4J8/PageImage-489576-3789929-_0024_121EmailApproved.jpg Coke https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564969922544-F83AWS51HGMWVOMEJ2LP/PageImage-489576-3789930-_0030_140Mobile.jpg Coke https://www.kategoldsmith.com/dasani-ecocommunity daily 0.75 2019-08-17 https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1566062145824-1TFAXC3AYTB82T1OPKUD/PageImage-489576-3336650-dasani_1.jpg Dasani -ECOmmunity - Solution We created a Facebook application for DASANI that connected their fans to environmentally friendly community leaders. https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1566062145824-1TFAXC3AYTB82T1OPKUD/PageImage-489576-3336650-dasani_1.jpg Dasani -ECOmmunity - Solution We created a Facebook application for DASANI that connected their fans to environmentally friendly community leaders. https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1566062145910-IFMKWG0T467RQW20BL40/PageImage-489576-3336651-dasani_2.jpg Dasani -ECOmmunity https://www.kategoldsmith.com/xbox daily 0.75 2019-08-05 https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564965614940-9RPKWO1DY3IJS2MTW8SI/Screen+Shot+2019-08-04+at+5.35.56+PM.png XBOX https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564965614940-9RPKWO1DY3IJS2MTW8SI/Screen+Shot+2019-08-04+at+5.35.56+PM.png XBOX https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564965756999-MTEXJP0CVI8JG2V9NGDI/lips_facebook_HOME_app_102008_ED.png XBOX - Goal XBOX wanted to hit a high note with young music enthusiasts for their new Karaoke game in which consumers could use their own music. https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564965433978-9RCLLEH71XYY9QCSJUS9/Screen+Shot+2019-08-04+at+5.36.17+PM.png XBOX - The App The Facebook application allowed users to choose a mood and select a status to express themselves through the songs they know and love. https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564965446269-JPST2KX1LZZVZ5N128R5/Screen+Shot+2019-08-04+at+5.36.39+PM.png XBOX https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564967113043-H2BCLE0PUPCNRWXDD934/PageImage-489576-2088804-Lips_editpage.jpg XBOX - Music Personality Users were also able to add their top songs answer fun musical questions and view their past 10 Lips Status’ https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1564966638974-OR1V2YB31P48Y3SC38WF/PageImage-489576-2088803-banners.jpg XBOX - Paid Media Paid media banners enabled the brand to target consumers for the new product. https://www.kategoldsmith.com/clorox-remix-the-vote daily 0.75 2019-08-17 https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1566061344452-F9YO8YDAO5IH8D0A4GLU/Screen+Shot+2019-08-17+at+10.00.32+AM.png Clorox - Remix The Vote https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1566061344452-F9YO8YDAO5IH8D0A4GLU/Screen+Shot+2019-08-17+at+10.00.32+AM.png Clorox - Remix The Vote https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1566060844876-GY4AKKR38V6WNEZJA92E/PageImage-489576-2789822-_0000_WELCOME.jpg Clorox - Remix The Vote - Challenge Clorox was looking for a way to ramp up school nominations for their Power a Bright Future school grant program. https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1566060845050-N9L30AKINUMVVW7X69C5/PageImage-489576-2789823-_0001_RECORD.jpg Clorox - Remix The Vote - Solution We slated Kendall Jenner as the new face for the campaign to encourage votes. Almost 2,000 schools across the country had applied and it was time for YOU to vote on the most deserving entries. Participants were able to vote online and at the Power a Bright Future Facebook page we created an interactive experience to participate in Kendall’s video message. https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1566060847010-MJHXY1G0JCE526U37WLN/PageImage-489576-2789824-_0002_WATCH.jpg Clorox - Remix The Vote https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1566060847078-FDI54AG62IPHZUY21ABC/PageImage-489576-2789825-_0003_Press.jpg Clorox - Remix The Vote https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1566060848025-QI6GNCT579856Z3GCO9U/PageImage-489576-2789827-_0004_crowdtap.jpg Clorox - Remix The Vote https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1566061353043-2T2LK2DA7SSGIFDA4YON/Screen+Shot+2019-08-17+at+10.01.31+AM.png Clorox - Remix The Vote https://images.squarespace-cdn.com/content/v1/5d3b642343946500016f679f/1566061366883-VM81NGKR1WDA80DSD8DW/Screen+Shot+2019-08-17+at+10.01.45+AM.png Clorox - 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