Sony - MLB The Show, Opening Day
Client: Sony
Project: MLB The Show, Opening Day
Role: Art Direction
Challenge
As another baseball season approached, Sony found itself in the marketing equivalent of a bases-loaded jam. Each March, the release of MLB: The Show led off with huge buzz and massive sales at launch, but then quickly slumped by the end of spring training.
Solution
To establish a sustainable connection between MLB: The Show and the game of baseball itself, we laid out a bold directive for social media communication: Own Opening Day.