theAudience Brand Refresh

Client: theAudience
Project: 
Brand Refresh 
Role: 
Creative Direction and Design

Created a new look and feel for the brand starting with updated business cards. Each image corresponds with a human behavior fact tied back to social media: 

The average person has a 7 second attention span. Goldfish can concentrate for 8.

The human brain reacts emotionally to emojis - as if they were real faces.

Puppies and kittens are 100X more popular than the Super Bowl (Total Twitter impressions).

More people own a mobile device than a toothbrush.

Even on Facebook the average person can only maintain 150 close relationships.

Taking a picture of your food can actually make it taste better 

The more colorful the image, the more likely it will be re-shared in social.

Selfies are 4X more dangerous than sharks (27 vs 6 fatalities in 2015).