theAudience Brand Refresh
Project: Brand Refresh
Role: Creative Direction and Design
Created a new look and feel for the brand starting with updated business cards. Each image corresponds with a human behavior fact tied back to social media:
The average person has a 7 second attention span. Goldfish can concentrate for 8.
The human brain reacts emotionally to emojis - as if they were real faces.
Puppies and kittens are 100X more popular than the Super Bowl (Total Twitter impressions).
More people own a mobile device than a toothbrush.
Even on Facebook the average person can only maintain 150 close relationships.
Taking a picture of your food can actually make it taste better
The more colorful the image, the more likely it will be re-shared in social.
Selfies are 4X more dangerous than sharks (27 vs 6 fatalities in 2015).