MLB The Show: Opening Day, Vine Baseball Cards

Client: Sony 
Project: 
MLB The Show, Opening Day 
Role: 
Art Direction

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With opening day approaching we found a way to re-invent the baseball card. We used Vine to create 6 second videos for fans. Those fans were actually influencers and advocates of MLB The Show. Each card featured the player’s name, their game-created character, and their favorite team. The cards were then sent out to the gamers via Twitter with a personalized message. We also released projection and top contender graphics on Facebook.